CHILDREN'S PRODUCT BRANDING

GOODWYN GORILLA

This was a collaboration with advertiser, Kristhyan Dorta, who had completed the research and marketing plan prior to the start of the design development. The project required constructing a brand-new kid’s product that is friendly and inviting.

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MISSION STATEMENT:
Goodwyn Gorilla is the answer to your deaf child’s needs to communicate with the world by teaching him/her sign language. Not only that your child will learn to communicate, but with Goodwyn’s advanced A.I. capabilities, he will surely be your son or daughter’s best friend.

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GOODWYN GORILLA’S GOAL:
Develop and deliver Goodwyn by early 2022, and ready to address language and development issues for deaf children through the use of A.I. and American Sign Language (ASL).